Transform Your Business With Personalized UX Audits
How To Get Better Business Growth Using Personalized UX Audits
Before you can get better growth using a personalized UX audit, you need to understand what it is and why it’s so important. Once you know that you will be able to understand how a UX website audit helps you to figure out what needs optimization and, in turn, help your business grow.
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What is a UX audit?
Think of a UX audit as the automobile safety checklist you get from your service department at your local dealership. When you bring your car in for service, they give you a safety inspection. Any service center worth its weight in salt gives a full report in checklist form with red, yellow, and green boxes next to the standard safety items on your car.
This lets you know what repairs may be coming down the road or need attention now and what safety points on your car are just fine. You use this safety checklist as a guide to planning your car maintenance, hitting the most significant issues first, albeit not necessarily the most expensive.
A good UX audit of your website will do exactly the same thing. The UX audit is your website diagnostic checklist.
Why do you need a UX audit on your website?
Why you should do a UX audit on your website is pretty clear now that you understand what it is.
All the significant factors that Google and other search engines use to recognize your site are part of the site’s health.
The most vital factor to remember is your customers, and their experience on your website keeps you in business. In 2021 this user experience will be an intricate piece of search engine optimization and rankings now and in the future.
The UX audit is an audit of the user’s experience. Whether that be a good experience, bad experience, or indifferent. The goal of the UX audit is to find the areas on your website that require attention and maintenance. Just like the car service center safety inspection.
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How to figure out what needs optimization on your website?
With a UX audit checklist in hand, you can determine where you are at risk of missing click-through page visits and losing customers. Items such as who you are, what you do, how to reach you, and descriptions of your products and services are all addressed.
I know this sounds basic to you as the business owner, but you have in your head what you think your customer needs.
The question is whether or not what you think you are presenting to your customers is what they see.
Are you conversationally talking to your customer, building a relationship with them quickly, and giving them what they need and want?
Most importantly, are you asking them to take a call to action, and are they doing it? If not, do you know why?
How can the UX audit help your business grow?
Think about your experience on the web when you are searching for something. What you experience within your first few clicks, determines whether or not you are going to buy from that business or read what they have to tell you. Why would you think your business is different for your customers? Just like a good service safety check on your car, a good UX audit will lay out areas needing attention in your website. When these issues are addressed, it helps your business grow.
If your business doesn’t have a UX team dedicated to your website, a freelance UX audit is your answer.
Using a third-party service to conduct the UX audit is a usability test of your website because they can approach it with distance and without prejudice on what to expect.
Freelance UX audits should run you less than $3,000, while larger UX firms could run as high as $10,000.
Now that you understand the UX audit and how important it is, reach out to me to talk about how my personalized UX audit can transform your business. The conversation is free. It’s a virtual cup of coffee between us.
