Why Social Media Marketing Is Important
What is social media marketing, and is it good for business? Social media marketing is good for business when used the right way.
Getting the biggest bang for your buck and reaching a larger targeted audience is why social media marketing is important.
Entrepreneurs need to understand and utilize various social media platforms to connect with consumers on their time.
Before you can answer whether social media marketing is worth it, you need to understand what it is and how social media marketing works.
People are on social media platforms all over the world all day long doing various things. They are looking for places to shop, to travel to, to share, and to educate. These social media platforms are used to connect people all over the world with common interests. It doesn’t matter the type of business you have social media will increase your brand awareness and keep you in the mind of your targeted audience.
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It’s those common interests that help you find your target audience. Through social media groups, posts and ads, you can target a larger audience for a minimal investment on your consumer’s time when they are ready to listen.
Social media has changed throughout the past 20 years. Think of social media today as networking groups were in the past. In the good old days, you could attend a networking group, socialize in person, trade a few business cards, enjoy a meal, and be on your way. The problem was you had a couple of minutes at one point in time to make a connection.
The benefit of social media marketing and platforms such as Instagram, Facebook, and Pinterest your connection lives on. It’s through those few words, the short video, the catchy hook, where consumers stop and look. This is what drives conversions and gains followers, increasing your brand awareness.
Whether or not you are a multi-million dollar company or just starting out, social media marketing is an integral part of creating brand awareness. It gains authority and keeps your consumers informed. Social media marketing also allows you to keep an eye on your competitors and see where there is a hole in helping your consumer.
Creating one post and hoping for the best is not going to help you. How often should you post on social media?
For it to be effective, you need to post at least twice a week and with intent. Every day is best. You need to follow others who are in your niche and interact with them. You need to interact with your followers when they reach out to you. This is time-consuming, and the time is where your money is spent.
When you’re creating your social media posts, you’re #1 question should be, what problem can I solve for my followers today, or what can I teach them today.
Your social media marketing strategies cannot be about what can I sell you today. They need to answer how you can help your follower and what benefit do you have to them. What is their biggest pain point today, and how can I help.
Using social media, you have open access to your competitors, their shoppers, what their questions and pain points are. You can use that to fill the gap.
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Using social media marketing, you get to tell your story and increase your brand awareness. You connect with a target audience on their time when they are ready to listen.
By building those relationships, you increase your return on investment. You learn your targeted audience buying patterns, and your dollars are spent in a more direct and focused manner. You can promote your product or service on a comfortable platform without being pushy. Growing your audience organically and on a small budget is why social media marketing is effective.
A social media marketing plan is imperative and really helps you to manage the time spent. Is social media marketing worth it?
If you’re a small company investing in a freelance social media copywriter to work with is well worth any marketing dollars you spend. You pay for each post with no other overhead.
Larger companies benefit from freelance social media copywriters too. It takes the weight off their marketing departments and brings them to the consumer level. A freelance copywriter should have your customer upfront in their mind and meeting the customer’s needs. In turn, meeting the business needs.
Reach out to us if you need help with your social media management. We would love to chat and see we can help.
